The Social Academy

Why does The Social
Academy Exist?

Because of the growing demand for professional Social Media Managers in this competitive market, as more and more business owners understand that social media isn't just a "nice to have" but a necessity in order to grow and scale their business.

Demand

DID YOU KNOW?

According to the Bureau of Labor Statistics (BLS), jobs in social media are predicted to expand 8% by 2028, which is faster than the average expected pace for all occupations.

Supply

DID YOU KNOW?

Only about 10-15% of formal educational institutions offer Social Media Management as a degree.
Did you also know that. 1 of 3 Social Media Managers make it through their first vear within a company before resigning or getting let go.

SOLUTION

Companies are looking to hire, but the pipeline of talent is either scarce or limited: that's why we designed this academy - to move Social Media Managers away from having to be "scrappy" and left to "figure it out" on their own, but to be well equipped, trained and supported as they enter this industry for success!

Whether you are just getting started or looking for extra training this Academy is for you!

Who is the
Academy for?

Social Media Managers at all levels:

Aspiring

Freelance

Agency

Corporate

WHAT WILL
YOU LEARN?

In the Social Academy, you will learn what it takes to become a successful and effective Social Media Manager for the industry in 2023.

Module:
Self Paced

Overview: In this Self Paced Module, you will navigate through each digital lesson on your own to effectively jumpstart your Social Media Management career.

What will we cover in each lesson?

Lesson 1: Mindset & Support

Critical mindset keys to unlock before getting started.

Lesson 2: Infrastructure & Foundation

Create stability within the framework of your business before you start building.

Lesson 3: Internal Operations

Systems, tools, workflows and processes–let’s nail the details before your career takes off!

Lesson 4: Client Experience

It is all about the client experience! We break down what it takes to have a successful experience from sales to onboarding and retention to renewal.

Lesson 5: Let’s get to work!

You made the hire, now we get to work! Learn how to successfully and effectively strategize, create and plan a social media plan that moves the needle forward in your clients business.

Highlight:

ENROLL NOW

$550

Module:
Community

Overview: In this Community Module, you will navigate through the digital course within a supportive community of other academy students each month. In addition, there will be a live Q&A at the end of each live session for practical applications.

What is included in this module?

Lifetime access to digital course
5x Weekly Live Lessons via Zoom
Slack Community Group
VIP List for 2023 Quarterly Networking Events
Discounted 1:1 Extended Coaching Services

Highlights:

Linkedin Certification Badge
Official Social Academy Hat
Workflow and System Templates for Every Lesson!

ENROLL NOW

$1,250

Module:
Enterprise

Overview: This Enterprise Module is uniquely crafted for companies and organizations who are looking to bridge the gap between the CEO’s vision and the Social Media Manager’s execution.

Did you know that… according to the Bureau of Labor Statistics (BLS), jobs in social media are predicted to expand 8% by 2028, which is faster than the average expected pace for all occupations.

Did you also know that.. 1 of 3 Social Media Managers make it through their first year within a company before resigning. According to Career Explorer: Social media managers rated their satisfaction with their salaries 2.8/5.

Why is that? Social Media Managers wear multiple hats:

Copywriter
Graphic Designer
Photographer
Videographer
Video Editor
Strategist
Project Manager
Community Managers
Market Researchers
Data Analyst

This is a highly turned over role because:

CEO’s have high expectations and demands for this role, oftentimes without fully understanding the layers of demand and responsibility within the actual role, which quickly leads to underwhelm and disappointment when it comes to overall performance and execution from the SMM.
‍
Social Media Managers are overworked and underpaid for their role, oftentimes feeling underlooked, under supported and under appreciated by their CEO/Marketing Leader.

What’s included in this module?

Month 1:
Social Audit, Business Goals Alignment, Content Planning and Execution
‍
Month 2:
Maintenance, Consistency and Accountability

Highlights:

Tailormade Consulting Program
Weekly Consulting and Training Calls
Slack Access to Jo
Monthly Reports and Check Ins
All Highlights and Bonuses from our Community Module

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FAQ List

What happens after enrolling into The Social Academy?

Our Academy team will be in contact with you a week before class begins, to provide you with the link to access your digital course.
‍
If you enrolled to our community module, our program coordinator will reach out to you with a form to opt in for your class time preference, and you will receive a Welcome Kit including our official Social Academy hat to prepare you for your first day of class.

How often is the community module held, and on what day/time?

-Our community module will be hosted via zoom every month for 4 weeks.
-Classes will kick off on the first Wednesday of every month, and will run for 4 weeks at either 12-1:30pm or 3-4:30pm pst.

What is the difference between the self paced and community module?

The difference between both modules is the preference of learning on your own independently or within a supported community.
‍
We encourage the community module option, as it provides the Social Media Manager with a cohort of students who become friends and/or potential business partners, and it plants the student within a healthy community to grow and scale their careers together, because you shouldn’t do life or business alone. You also receive a free limited edition academy hat as well! ;)

What happens within the Slack Community group?

This Slack community is created with the intention of fostering career growth, through a supported network of like minded individuals.
‍
Featured channels include:
-Client Opportunities!
-Hot Trends!
-Now Hiring!
-New Updates!
-Networking Events!
-Currently Reading!

What if I would like additional support after completing the Academy courses?

-We offer 1:1 Consulting/Strategy to every Social Media Manager seeking additional tailored guidance for their career.
-1:1 Coaching will be provided directly from Jo, CEO/Founder, and spots are highly limited.

What does VIP Access look like for all SP Events?

-We will be hosting 4 quarterly events in 2023, with the purpose of bringing together the social media industry within the Bay Area, CA to network, learn and grow together.
-Attendees will range from Social Media Managers, Content Creators, Marketing Leaders and CEO’s
-With VIP Access, you will have the opportunity to reserve your attendance first, and save 10% on all registration fees.

Who is the Enterprise Accelerator for?

The Enterprise Accelerator is for any Social Media Manager currently employed within a corporate enterprise/company.

This Accelerator program will consult with both the CEO/Marketing Leader and the Social Media Manager, because we believe that in order to bridge the gap, the expectation and communication should be clear among both roles.
‍
We will provide tailored consulting within month 1 and provide maintenance support within month 2 to ensure that the SMM is supported even after the program is complete.
‍
Please email contact@thesocialparty.org to inquire for more with the subject line: Enterprise Accelerator Interest.

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MARCH 2023